Tweak README

README.md

@@ -1,4 +1,4 @@
-# ash
+# Ash
 
 Hunting the
 [evil dead](https://www.science.org/content/article/zombie-papers-wont-die-retracted-papers-notorious-fraudster-still-cited-years-later)
@@ -8,7 +8,7 @@ in the scientific literature.
 
 This is a work in progress. Get yourself a copy of the Retraction Watch database,
 get yourself a paper with some references in it,
-then try Ash.
+then try **Ash**.
 First install:
 
 ```bash
@@ -34,4 +34,4 @@ including updates, per the official announcement: https://doi.org/10.13003/c23rw
 To download the latest data snapshot (~44 MB as of Jul 2024),
 simply add your email address to the following URL.
 The csv will automatically download:
-api.labs.crossref.org/data/retractionwatch?youremailhere@example.com.
+api.labs.crossref.org/data/retractionwatch?youremailhere@example.com