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CLTV PREDICTION

We load the data named ‘Online Retail II Data Set’ from the UCI Machine Learning Repository database and start the process. https://archive.ics.uci.edu/ml/datasets/Online+Retail+II

Data Set Information:

This Online Retail II data set contains all the transactions occurring for a UK-based and registered, non-store online retail between 01/12/2009 and 09/12/2011. The company mainly sells unique all-occasion giftware. Many customers of the company are wholesalers.

Attribute Information:

InvoiceNo: Invoice number. Nominal. A 6-digit integral number is uniquely assigned to each transaction. If this code starts with the letter ‘c’, it indicates a cancellation. StockCode: Product (item) code. Nominal. A 5-digit integral number is uniquely assigned to each distinct product. Description: Product (item) name. Nominal. Quantity: The quantities of each product (item) per transaction. Numeric. InvoiceDate: Invoice date and time. Numeric. The day and time when a transaction was generated. UnitPrice: Unit price. Numeric. Product price per unit in sterling. CustomerID: Customer number. Nominal. A 5-digit integral number is uniquely assigned to each customer. Country: Country name. Nominal. The name of the country where a customer resides.

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