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+---
+title: Personas - Land InSight
+publishDate: 2024-07-05 00:00:00
+img: /co-creation-toolkit/assets/case-studies/covers/cs-cover-01.png
+img_alt: Personas for Land InSight
+description: User groups who could benefit from using environmental digital twins.
+tags:
+ - Personas
+ - Desk Study
+ - Digital Twin
+featured: false
+organisation: BGS
+---
+
+## Overview
+
+> The Land InSight project investigated the benefits of environmental digital twins for diverse users. This case study details the creation of user personas to clearly communicate the needs and goals of potential users to the project team.
+
+### Methods and Tools Used
+
+* **Personas**: Personas are fictional characters created to represent different user types for a product, service, or website. They are based on research and data about real users.
+* **Desk Study**: Collection and analysis of existing information, such as reports, user research findings, and academic papers, to gain insights and understanding of user groups who could benefit from environmental digital twins.
+
+### Persona Inspiration
+
+* [Designing for Digital Twins](https://towardsdatascience.com/designing-for-digital-twins-e2b3e07a5d1e)
+* [Digital twins of the natural environment](https://reader.elsevier.com/reader/sd/pii/S266638992100221X?token=3F39E83900E36643E1F8C36907BAEE470CF9B3A81EB170AFA1D9FA22D03917154BE9E55C193D0C44EAF5EE430B466AC3&originRegion=eu-west-1&originCreation=20220408124400)
+* [Towards Environmental Digital Twins in Azure with Dask and Pangeo](https://towardsdatascience.com/towards-environmental-digital-twins-in-azure-with-dask-and-pangeo-71d35414ec58)
+* [How ‘digital twins’ can model future effects of climate change](https://www.greenbiz.com/article/how-digital-twins-can-model-future-effects-climate-change)
+
+### Personas for Land Insight
+
+![Image](/co-creation-toolkit/assets/case-studies/personas-land-insight/personas-land-insight-01.png)
+*Developers, solution-innovators, researchers and advisers*
+
+![Image](/co-creation-toolkit/assets/case-studies/personas-land-insight/personas-land-insight-02.png)
+*Organisations that rely on the environments for their operations*
+
+ These are just two examples of the personas created for the Land InSight project. A more comprehensive list of personas can be found at the [link below](#links).
+
+## Links
+
+* [Land InSight Personas](https://www.figma.com/proto/0lA6cjXObrde3quzcN8ioz/Personas?page-id=447%3A958&node-id=453-2587&viewport=1584%2C3366%2C0.54&t=RfyOhxTasBdZrHj4-8&scaling=scale-down-width&content-scaling=fixed&starting-point-node-id=453%3A2587&hide-ui=1)
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