diff --git a/build_tools/bazel/iree_bytecode_module.bzl b/build_tools/bazel/iree_bytecode_module.bzl
index f0ab44061f0a..aa8985ea9bb0 100644
--- a/build_tools/bazel/iree_bytecode_module.bzl
+++ b/build_tools/bazel/iree_bytecode_module.bzl
@@ -6,7 +6,7 @@
 
 """Rules for compiling IREE executables, modules, and archives."""
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 # TODO(benvanik): port to a full starlark rule, document, etc.
 
@@ -81,7 +81,7 @@ def iree_bytecode_module(
 
     # Embed the module for use in C.
     if c_identifier:
-        c_embed_data(
+        iree_c_embed_data(
             name = "%s_c" % (name),
             identifier = c_identifier,
             srcs = [module_name],
diff --git a/build_tools/bazel_to_cmake/bazel_to_cmake_converter.py b/build_tools/bazel_to_cmake/bazel_to_cmake_converter.py
index 40c696bde0f3..9a1796b443fd 100644
--- a/build_tools/bazel_to_cmake/bazel_to_cmake_converter.py
+++ b/build_tools/bazel_to_cmake/bazel_to_cmake_converter.py
@@ -531,7 +531,7 @@ def cc_binary(
             f")\n\n"
         )
 
-    def c_embed_data(
+    def iree_c_embed_data(
         self,
         name,
         srcs,
@@ -555,6 +555,7 @@ def c_embed_data(
             "H_FILE_OUTPUT", h_file_output
         )
         testonly_block = self._convert_option_block("TESTONLY", testonly)
+        strip_prefix_block = self._convert_option_block("STRIP_PREFIX", strip_prefix)
         identifier_block = self._convert_string_arg_block("IDENTIFIER", identifier)
         flatten_block = self._convert_option_block("FLATTEN", flatten)
         deps_block = self._convert_target_list_block("DEPS", deps)
@@ -568,6 +569,7 @@ def c_embed_data(
             f"{h_file_output_block}"
             f"{identifier_block}"
             f"{testonly_block}"
+            f"{strip_prefix_block}"
             f"{flatten_block}"
             f"  PUBLIC\n)\n\n"
         )
diff --git a/build_tools/cmake/iree_c_embed_data.cmake b/build_tools/cmake/iree_c_embed_data.cmake
index 134bf2fc7ebd..07d07f1187ed 100644
--- a/build_tools/cmake/iree_c_embed_data.cmake
+++ b/build_tools/cmake/iree_c_embed_data.cmake
@@ -8,7 +8,7 @@ include(CMakeParseArguments)
 
 # iree_c_embed_data()
 #
-# CMake function to imitate Bazel's c_embed_data rule.
+# CMake function matching the iree_c_embed_data rule.
 #
 # Parameters:
 # PACKAGE: Name of the package (overrides actual path)
@@ -96,8 +96,8 @@ function(iree_c_embed_data)
 
   add_custom_command(
     OUTPUT "${_RULE_H_FILE_OUTPUT}" "${_RULE_C_FILE_OUTPUT}"
-    COMMAND generate_embed_data ${_ARGS} ${_RESOLVED_SRCS}
-    DEPENDS generate_embed_data ${_RESOLVED_SRCS}
+    COMMAND iree-c-embed-data ${_ARGS} ${_RESOLVED_SRCS}
+    DEPENDS iree-c-embed-data ${_RESOLVED_SRCS}
   )
 
   if(_RULE_TESTONLY)
diff --git a/build_tools/embed_data/BUILD.bazel b/build_tools/embed_data/BUILD.bazel
index 57b5597d88da..41bb4b9e13bf 100644
--- a/build_tools/embed_data/BUILD.bazel
+++ b/build_tools/embed_data/BUILD.bazel
@@ -6,7 +6,7 @@
 
 # Generates source files with embedded file contents.
 
-load(":build_defs.bzl", "c_embed_data")
+load(":build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -15,11 +15,11 @@ package(
 )
 
 cc_binary(
-    name = "generate_embed_data",
-    srcs = ["generate_embed_data_main.cc"],
+    name = "iree-c-embed-data",
+    srcs = ["iree-c-embed-data-main.cc"],
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "testembed1",
     # do not sort
     srcs = [
@@ -31,7 +31,7 @@ c_embed_data(
     h_file_output = "testembed1.h",
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "testembed2",
     srcs = [
         "data/file3.bin",
@@ -42,8 +42,8 @@ c_embed_data(
 )
 
 cc_test(
-    name = "c_embed_data_test",
-    srcs = ["c_embed_data_test.cc"],
+    name = "iree_c_embed_data_test",
+    srcs = ["iree_c_embed_data_test.cc"],
     deps = [
         ":testembed1",
         ":testembed2",
diff --git a/build_tools/embed_data/CMakeLists.txt b/build_tools/embed_data/CMakeLists.txt
index 0bdc616cfa95..074a06539842 100644
--- a/build_tools/embed_data/CMakeLists.txt
+++ b/build_tools/embed_data/CMakeLists.txt
@@ -6,23 +6,23 @@
 
 # Just import if IREE_HOST_BIN_DIR is set (e.g. when cross-compiling).
 if(IREE_HOST_BIN_DIR)
-  iree_import_binary(NAME generate_embed_data)
-  install(IMPORTED_RUNTIME_ARTIFACTS generate_embed_data
-          COMPONENT generate_embed_data
+  iree_import_binary(NAME iree-c-embed-data)
+  install(IMPORTED_RUNTIME_ARTIFACTS iree-c-embed-data
+          COMPONENT iree-c-embed-data
           RUNTIME DESTINATION bin
           BUNDLE DESTINATION bin)
   return()
 endif()
 
-add_executable(generate_embed_data)
-target_sources(generate_embed_data PRIVATE generate_embed_data_main.cc)
-set_target_properties(generate_embed_data PROPERTIES
-  OUTPUT_NAME generate_embed_data
+add_executable(iree-c-embed-data)
+target_sources(iree-c-embed-data PRIVATE iree-c-embed-data-main.cc)
+set_target_properties(iree-c-embed-data PROPERTIES
+  OUTPUT_NAME iree-c-embed-data
   RUNTIME_OUTPUT_DIRECTORY "${IREE_BINARY_DIR}/tools"
 )
 
-install(TARGETS generate_embed_data
-        COMPONENT IREETools-CompilerExtra
+install(TARGETS iree-c-embed-data
+        COMPONENT IREETools-Runtime
         RUNTIME DESTINATION bin
         BUNDLE DESTINATION bin)
 
@@ -55,9 +55,9 @@ iree_c_embed_data(
 
 iree_cc_test(
   NAME
-    "c_embed_data_test"
+    "iree_c_embed_data_test"
   SRCS
-    "c_embed_data_test.cc"
+    "iree_c_embed_data_test.cc"
   DEPS
     ::testembed1
     ::testembed2
diff --git a/build_tools/embed_data/build_defs.bzl b/build_tools/embed_data/build_defs.bzl
index 30a67774c895..d0a03615d744 100644
--- a/build_tools/embed_data/build_defs.bzl
+++ b/build_tools/embed_data/build_defs.bzl
@@ -13,7 +13,7 @@ def clean_dep(dep):
     """
     return str(Label(dep))
 
-def c_embed_data(
+def iree_c_embed_data(
         name,
         srcs,
         c_file_output,
@@ -22,7 +22,7 @@ def c_embed_data(
         strip_prefix = None,
         flatten = False,
         identifier = None,
-        generator = clean_dep("//build_tools/embed_data:generate_embed_data"),
+        generator = clean_dep("//build_tools/embed_data:iree-c-embed-data"),
         **kwargs):
     """Embeds 'srcs' into a C module.
 
diff --git a/build_tools/embed_data/generate_embed_data_main.cc b/build_tools/embed_data/iree-c-embed-data-main.cc
similarity index 100%
rename from build_tools/embed_data/generate_embed_data_main.cc
rename to build_tools/embed_data/iree-c-embed-data-main.cc
diff --git a/build_tools/embed_data/c_embed_data_test.cc b/build_tools/embed_data/iree_c_embed_data_test.cc
similarity index 100%
rename from build_tools/embed_data/c_embed_data_test.cc
rename to build_tools/embed_data/iree_c_embed_data_test.cc
diff --git a/build_tools/third_party/cuda/BUILD.template b/build_tools/third_party/cuda/BUILD.template
index cc863724bb68..c22a85030b5b 100644
--- a/build_tools/third_party/cuda/BUILD.template
+++ b/build_tools/third_party/cuda/BUILD.template
@@ -7,7 +7,7 @@
 
 load("@bazel_skylib//rules:common_settings.bzl", "bool_flag")
 # Variables and string substitutions don't work here because of course they don't
-load("%IREE_REPO_ALIAS%//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("%IREE_REPO_ALIAS%//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(default_visibility = ["//visibility:public"])
 
@@ -42,14 +42,14 @@ cc_library(
     includes = ["include"],
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "libdevice_embedded",
     srcs = [
         LIBDEVICE_REL_PATH,
     ],
     c_file_output = "iree_cuda/libdevice_embedded.c",
     flatten = True,
-    generator = "%IREE_REPO_ALIAS%//build_tools/embed_data:generate_embed_data",
+    generator = "%IREE_REPO_ALIAS%//build_tools/embed_data:iree-c-embed-data",
     h_file_output = "iree_cuda/libdevice_embedded.h",
     includes = [
         "iree_cuda",
diff --git a/compiler/src/iree/compiler/Dialect/HAL/BUILD.bazel b/compiler/src/iree/compiler/Dialect/HAL/BUILD.bazel
index bf2e180ac3e7..c25e7def2093 100644
--- a/compiler/src/iree/compiler/Dialect/HAL/BUILD.bazel
+++ b/compiler/src/iree/compiler/Dialect/HAL/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "hal_imports",
     srcs = ["hal.imports.mlir"],
     c_file_output = "hal.imports.c",
diff --git a/compiler/src/iree/compiler/Dialect/Stream/Builtins/BUILD.bazel b/compiler/src/iree/compiler/Dialect/Stream/Builtins/BUILD.bazel
index f832d0215ec8..96ab6117bdbb 100644
--- a/compiler/src/iree/compiler/Dialect/Stream/Builtins/BUILD.bazel
+++ b/compiler/src/iree/compiler/Dialect/Stream/Builtins/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "Builtins",
     srcs = [
         "fill_i16.mlir",
diff --git a/compiler/src/iree/compiler/Dialect/VMVX/BUILD.bazel b/compiler/src/iree/compiler/Dialect/VMVX/BUILD.bazel
index 106e509c8d19..cdbde6e02b52 100644
--- a/compiler/src/iree/compiler/Dialect/VMVX/BUILD.bazel
+++ b/compiler/src/iree/compiler/Dialect/VMVX/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "vmvx_imports",
     srcs = ["vmvx.imports.mlir"],
     c_file_output = "vmvx.imports.c",
diff --git a/compiler/src/iree/compiler/Modules/Check/BUILD.bazel b/compiler/src/iree/compiler/Modules/Check/BUILD.bazel
index 1d5bfe4782fd..061d2591b563 100644
--- a/compiler/src/iree/compiler/Modules/Check/BUILD.bazel
+++ b/compiler/src/iree/compiler/Modules/Check/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "check_imports",
     srcs = ["check.imports.mlir"],
     c_file_output = "check.imports.c",
diff --git a/compiler/src/iree/compiler/Modules/HAL/Inline/BUILD.bazel b/compiler/src/iree/compiler/Modules/HAL/Inline/BUILD.bazel
index 63eef0813738..a3be5dc62f1d 100644
--- a/compiler/src/iree/compiler/Modules/HAL/Inline/BUILD.bazel
+++ b/compiler/src/iree/compiler/Modules/HAL/Inline/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "hal_inline_imports",
     srcs = ["hal_inline.imports.mlir"],
     c_file_output = "hal_inline.imports.c",
diff --git a/compiler/src/iree/compiler/Modules/HAL/Loader/BUILD.bazel b/compiler/src/iree/compiler/Modules/HAL/Loader/BUILD.bazel
index f7ac0a46bb13..8d7a5d5ff1ed 100644
--- a/compiler/src/iree/compiler/Modules/HAL/Loader/BUILD.bazel
+++ b/compiler/src/iree/compiler/Modules/HAL/Loader/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "hal_loader_imports",
     srcs = ["hal_loader.imports.mlir"],
     c_file_output = "hal_loader.imports.c",
diff --git a/compiler/src/iree/compiler/Modules/IO/Parameters/BUILD.bazel b/compiler/src/iree/compiler/Modules/IO/Parameters/BUILD.bazel
index 40a4c177018c..e5e7cdc86d77 100644
--- a/compiler/src/iree/compiler/Modules/IO/Parameters/BUILD.bazel
+++ b/compiler/src/iree/compiler/Modules/IO/Parameters/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "io_parameters_imports",
     srcs = ["io_parameters.imports.mlir"],
     c_file_output = "io_parameters.imports.c",
diff --git a/experimental/web/sample_static/build_sample.sh b/experimental/web/sample_static/build_sample.sh
index e8cddef1057a..78d120e022b8 100755
--- a/experimental/web/sample_static/build_sample.sh
+++ b/experimental/web/sample_static/build_sample.sh
@@ -57,7 +57,7 @@ mkdir -p "${BINARY_DIR}"
 ###############################################################################
 
 COMPILE_TOOL="${INSTALL_ROOT}/bin/iree-compile"
-EMBED_DATA_TOOL="${INSTALL_ROOT}/bin/generate_embed_data"
+EMBED_DATA_TOOL="${INSTALL_ROOT}/bin/iree-c-embed-data"
 INPUT_NAME="mnist"
 INPUT_PATH="${ROOT_DIR}/samples/models/mnist.mlir"
 
diff --git a/experimental/webgpu/shaders/BUILD.bazel b/experimental/webgpu/shaders/BUILD.bazel
index 9acb2393b6fe..bc6077eeda44 100644
--- a/experimental/webgpu/shaders/BUILD.bazel
+++ b/experimental/webgpu/shaders/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "shaders",
     srcs = [
         "fill_buffer.wgsl",
diff --git a/runtime/bindings/python/CMakeLists.txt b/runtime/bindings/python/CMakeLists.txt
index 29a3e5559f9e..ede73ab88dd0 100644
--- a/runtime/bindings/python/CMakeLists.txt
+++ b/runtime/bindings/python/CMakeLists.txt
@@ -143,17 +143,25 @@ iree_py_library(
     "iree/_runtime/libs.py"
     "iree/_runtime/scripts/iree_benchmark_executable/__main__.py"
     "iree/_runtime/scripts/iree_benchmark_module/__main__.py"
+    "iree/_runtime/scripts/iree_c_embed_data/__main__.py"
     "iree/_runtime/scripts/iree_cpuinfo/__main__.py"
     "iree/_runtime/scripts/iree_convert_parameters/__main__.py"
     "iree/_runtime/scripts/iree_create_parameters/__main__.py"
     "iree/_runtime/scripts/iree_dump_module/__main__.py"
     "iree/_runtime/scripts/iree_dump_parameters/__main__.py"
+    "iree/_runtime/scripts/iree_flatcc_cli/__main__.py"
     "iree/_runtime/scripts/iree_run_module/__main__.py"
     "iree/_runtime/scripts/iree_tracy_capture/__main__.py"
   PYEXT_DEPS
     iree_runtime_bindings_python_PyExtRt
 )
 
+iree_symlink_tool(
+  TARGET runtime
+  FROM_TOOL_TARGET iree-c-embed-data
+  TO_EXE_NAME iree/_runtime_libs/iree-c-embed-data
+)
+
 iree_symlink_tool(
   TARGET runtime
   FROM_TOOL_TARGET iree-benchmark-executable
@@ -196,6 +204,12 @@ iree_symlink_tool(
   TO_EXE_NAME iree/_runtime_libs/iree-dump-parameters
 )
 
+iree_symlink_tool(
+  TARGET runtime
+  FROM_TOOL_TARGET iree-flatcc-cli
+  TO_EXE_NAME iree/_runtime_libs/iree-flatcc-cli
+)
+
 iree_symlink_tool(
   TARGET runtime
   FROM_TOOL_TARGET iree-run-module
@@ -335,10 +349,12 @@ cmake_language(DEFER DIRECTORY \"${IREE_SOURCE_DIR}\"
     iree-cpuinfo
     iree-benchmark-executable
     iree-benchmark-module
+    iree-c-embed-data
     iree-convert-parameters
     iree-create-parameters
     iree-dump-module
     iree-dump-parameters
+    iree-flatcc-cli
     iree-run-module
     ${_EXTRA_INSTALL_TOOL_TARGETS}
   DESTINATION \"${_INSTALL_DIR}/iree/_runtime_libs\"
diff --git a/runtime/bindings/python/iree/_runtime/scripts/iree_c_embed_data/__main__.py b/runtime/bindings/python/iree/_runtime/scripts/iree_c_embed_data/__main__.py
new file mode 100644
index 000000000000..2e9f999741df
--- /dev/null
+++ b/runtime/bindings/python/iree/_runtime/scripts/iree_c_embed_data/__main__.py
@@ -0,0 +1,21 @@
+# Copyright 2024 The IREE Authors
+#
+# Licensed under the Apache License v2.0 with LLVM Exceptions.
+# See https://llvm.org/LICENSE.txt for license information.
+# SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
+
+import os
+import subprocess
+import sys
+from ... import libs
+
+
+def main(args=None):
+    if args is None:
+        args = sys.argv[1:]
+    exe = os.path.join(libs.library_path, "iree-c-embed-data")
+    return subprocess.call(args=[exe] + args)
+
+
+if __name__ == "__main__":
+    sys.exit(main())
diff --git a/runtime/bindings/python/iree/_runtime/scripts/iree_flatcc_cli/__main__.py b/runtime/bindings/python/iree/_runtime/scripts/iree_flatcc_cli/__main__.py
new file mode 100644
index 000000000000..a1f9005930be
--- /dev/null
+++ b/runtime/bindings/python/iree/_runtime/scripts/iree_flatcc_cli/__main__.py
@@ -0,0 +1,21 @@
+# Copyright 2024 The IREE Authors
+#
+# Licensed under the Apache License v2.0 with LLVM Exceptions.
+# See https://llvm.org/LICENSE.txt for license information.
+# SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
+
+import os
+import subprocess
+import sys
+from ... import libs
+
+
+def main(args=None):
+    if args is None:
+        args = sys.argv[1:]
+    exe = os.path.join(libs.library_path, "iree-flatcc-cli")
+    return subprocess.call(args=[exe] + args)
+
+
+if __name__ == "__main__":
+    sys.exit(main())
diff --git a/runtime/setup.py b/runtime/setup.py
index 8150485c7b4e..0dc33d587dc9 100644
--- a/runtime/setup.py
+++ b/runtime/setup.py
@@ -575,11 +575,13 @@ def populate_built_package(abs_dir):
                 "iree-benchmark-executable*",
                 "iree-benchmark-module*",
                 # These utilities are invariant wrt tracing and are only built for the default runtime.
+                "iree-c-embed-data*",
                 "iree-create-parameters*",
                 "iree-convert-parameters*",
                 "iree-dump-module*",
                 "iree-dump-parameters*",
                 "iree-cpuinfo*",
+                "iree-flatcc-cli*",
             ],
         },
         (
@@ -601,11 +603,13 @@ def populate_built_package(abs_dir):
             "iree-run-module = iree._runtime.scripts.iree_run_module.__main__:main",
             "iree-benchmark-executable = iree._runtime.scripts.iree_benchmark_executable.__main__:main",
             "iree-benchmark-module = iree._runtime.scripts.iree_benchmark_module.__main__:main",
+            "iree-c-embed-data = iree._runtime.scripts.iree_c_embed_data.__main__:main",
             "iree-create-parameters = iree._runtime.scripts.iree_create_parameters.__main__:main",
             "iree-convert-parameters = iree._runtime.scripts.iree_convert_parameters.__main__:main",
             "iree-dump-module = iree._runtime.scripts.iree_dump_module.__main__:main",
             "iree-dump-parameters = iree._runtime.scripts.iree_dump_parameters.__main__:main",
             "iree-cpuinfo = iree._runtime.scripts.iree_cpuinfo.__main__:main",
+            "iree-flatcc-cli = iree._runtime.scripts.iree_flatcc_cli.__main__:main",
         ]
         + (
             [
diff --git a/runtime/src/iree/base/testing/BUILD.bazel b/runtime/src/iree/base/testing/BUILD.bazel
index 19dffda94e0f..43a182fe6fbc 100644
--- a/runtime/src/iree/base/testing/BUILD.bazel
+++ b/runtime/src/iree/base/testing/BUILD.bazel
@@ -5,7 +5,7 @@
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
 load("//build_tools/bazel:build_defs.oss.bzl", "iree_runtime_cc_binary", "iree_runtime_cc_test")
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     features = ["layering_check"],
@@ -19,7 +19,7 @@ iree_runtime_cc_binary(
     linkshared = True,
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "dynamic_library_test_library",
     testonly = True,
     srcs = [":dynamic_library_test_library.so"],
diff --git a/runtime/src/iree/builtins/device/BUILD.bazel b/runtime/src/iree/builtins/device/BUILD.bazel
index 7a29094cb617..ff3c933e5e32 100644
--- a/runtime/src/iree/builtins/device/BUILD.bazel
+++ b/runtime/src/iree/builtins/device/BUILD.bazel
@@ -6,7 +6,7 @@
 
 load("//build_tools/bazel:build_defs.oss.bzl", "iree_cmake_extra_content", "iree_runtime_cc_library")
 load("//build_tools/bazel:iree_bitcode_library.bzl", "iree_bitcode_library")
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -72,7 +72,7 @@ iree_bitcode_library(
     internal_hdrs = BITCODE_HDRS,
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "libdevice_bitcode",
     srcs = [
         ":libdevice_aarch64_sme.bc",
diff --git a/runtime/src/iree/builtins/musl/bin/BUILD.bazel b/runtime/src/iree/builtins/musl/bin/BUILD.bazel
index d9a2529f1dfc..90da83a34514 100644
--- a/runtime/src/iree/builtins/musl/bin/BUILD.bazel
+++ b/runtime/src/iree/builtins/musl/bin/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "libmusl",
     srcs = [
         "libmusl_wasm32_generic.bc",
diff --git a/runtime/src/iree/builtins/ukernel/BUILD.bazel b/runtime/src/iree/builtins/ukernel/BUILD.bazel
index f07930c998be..774eeaec3696 100644
--- a/runtime/src/iree/builtins/ukernel/BUILD.bazel
+++ b/runtime/src/iree/builtins/ukernel/BUILD.bazel
@@ -6,7 +6,7 @@
 
 load("//build_tools/bazel:build_defs.oss.bzl", "iree_cmake_extra_content", "iree_runtime_cc_library")
 load("//build_tools/bazel:iree_bitcode_library.bzl", "iree_bitcode_library", "iree_link_bitcode")
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -134,7 +134,7 @@ bitcode_specific_archs = [
     ] if arch in bitcode_specific_archs else []),
 ) for arch in bitcode_generic_archs]
 
-c_embed_data(
+iree_c_embed_data(
     name = "embed_ukernel_bitcode",
     srcs = [
         ":ukernel_bitcode_%s.bc" % arch
diff --git a/runtime/src/iree/hal/drivers/vulkan/builtin/BUILD.bazel b/runtime/src/iree/hal/drivers/vulkan/builtin/BUILD.bazel
index 083e92f188db..8d4e7f3650f4 100644
--- a/runtime/src/iree/hal/drivers/vulkan/builtin/BUILD.bazel
+++ b/runtime/src/iree/hal/drivers/vulkan/builtin/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "builtin",
     srcs = [
         "fill_unaligned.spv",
diff --git a/runtime/src/iree/hal/local/elf/testdata/BUILD.bazel b/runtime/src/iree/hal/local/elf/testdata/BUILD.bazel
index 40f01247f600..7791a8ecb964 100644
--- a/runtime/src/iree/hal/local/elf/testdata/BUILD.bazel
+++ b/runtime/src/iree/hal/local/elf/testdata/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "elementwise_mul",
     srcs = glob(["elementwise_mul_*.so"]),
     c_file_output = "elementwise_mul.c",
diff --git a/runtime/src/iree/io/formats/gguf/testdata/BUILD.bazel b/runtime/src/iree/io/formats/gguf/testdata/BUILD.bazel
index 9777a9cad540..c0b335fce620 100644
--- a/runtime/src/iree/io/formats/gguf/testdata/BUILD.bazel
+++ b/runtime/src/iree/io/formats/gguf/testdata/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "gguf_files",
     testonly = True,
     srcs = [
diff --git a/runtime/src/iree/io/formats/irpa/testdata/BUILD.bazel b/runtime/src/iree/io/formats/irpa/testdata/BUILD.bazel
index 2a5f86ea7d51..b558f37ea553 100644
--- a/runtime/src/iree/io/formats/irpa/testdata/BUILD.bazel
+++ b/runtime/src/iree/io/formats/irpa/testdata/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "irpa_files",
     testonly = True,
     srcs = glob(["*.irpa"]),
diff --git a/runtime/src/iree/io/formats/safetensors/testdata/BUILD.bazel b/runtime/src/iree/io/formats/safetensors/testdata/BUILD.bazel
index 75e2fd62199b..1b30fdf06461 100644
--- a/runtime/src/iree/io/formats/safetensors/testdata/BUILD.bazel
+++ b/runtime/src/iree/io/formats/safetensors/testdata/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "safetensors_files",
     testonly = True,
     srcs = [
diff --git a/runtime/src/iree/tooling/testdata/npy/BUILD.bazel b/runtime/src/iree/tooling/testdata/npy/BUILD.bazel
index 37a5c2f4251e..fdd5ddabb6ab 100644
--- a/runtime/src/iree/tooling/testdata/npy/BUILD.bazel
+++ b/runtime/src/iree/tooling/testdata/npy/BUILD.bazel
@@ -4,7 +4,7 @@
 # See https://llvm.org/LICENSE.txt for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//visibility:public"],
@@ -12,7 +12,7 @@ package(
     licenses = ["notice"],  # Apache 2.0
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "npy",
     testonly = True,
     srcs = [
diff --git a/runtime/src/iree/vm/test/BUILD.bazel b/runtime/src/iree/vm/test/BUILD.bazel
index 033da5e54ceb..caa1cff87663 100644
--- a/runtime/src/iree/vm/test/BUILD.bazel
+++ b/runtime/src/iree/vm/test/BUILD.bazel
@@ -6,7 +6,7 @@
 
 load("//build_tools/bazel:build_defs.oss.bzl", "iree_cmake_extra_content")
 load("//build_tools/bazel:iree_bytecode_module.bzl", "iree_bytecode_module")
-load("//build_tools/embed_data:build_defs.bzl", "c_embed_data")
+load("//build_tools/embed_data:build_defs.bzl", "iree_c_embed_data")
 
 package(
     default_visibility = ["//runtime/src/iree/vm:__subpackages__"],
@@ -23,7 +23,7 @@ endif()
     inline = True,
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "all_bytecode_modules_c",
     srcs = [
         ":arithmetic_ops.vmfb",
@@ -303,7 +303,7 @@ iree_bytecode_module(
     ],
 )
 
-c_embed_data(
+iree_c_embed_data(
     name = "async_bytecode_modules_c",
     srcs = [
         ":async_ops.vmfb",