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<!DOCTYPE html>
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<title>Zeus - Property Marketing Agency</title>
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content="Leading property marketing agency, our marketing team provides a key solution for off-plan property developers and urban planners.">
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<li><a class="active" href="/">Home</a></li>
<li><a href="why.html">Why</a></li>
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<li><a href="about-us.html">About Us</a></li>
<li><a href="contact-us.html">Contact Us</a></li>
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<div class="container">
<div class=""><img class="phImg" style="opacity:0;" src="img/lightbox/next.png"></div>
<div class="content">
<h1>Real Estate <br> Marketing.</h1>
<p ">Delivering targeted and measurable results.</p>
</div>
</div>
</div>
<div class=" jumbotron main-jumbotron" style="background: url('img/ocean-stay.jpg') center center no-repeat;
background-size: cover;">
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<div class="container">
<div class=""><img class="phImg" style="opacity: 0;" src="img/lightbox/next.png" /></div>
<div class="content">
<h1>Building Real<br>Estate Brands</h1>
<p>"We love real estate and we love marketing - combine the two <br> you have a perfect
recipe for a
specialised
real estate partner."</p>
</div>
</div>
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background-size: cover;">
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<div class="content">
<h1>Captivate Your<br>Market</h1>
<p>Zeus specialises in capturing attention and turning that <br> into results for your
real estate business
</p>
</div>
</div>
</div>
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background-size: cover;">
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<div><img class="phImg" style="opacity: 0;" src="img/lightbox/next.png" /></div>
<div class="content">
<h1>Real Estate <br> Strategy</h1>
<p>Develop a strategy that is focused on <br> achieving your real estate objectives.</p>
</div>
</div>
</div>
</div>
<section class="container">
<div>
<h2 class="">
<strong> Google likes content</strong>
<hr style="width:100%; border-top: 1px solid #facb4f;">
</h2>
<p class="">
Yep, the Google gods are all about quality content.
Don’t believe me? Just head over to YouTube and look up interviews with Matt Cutts (the former
head of
webspam
at Google). You’ll be hard pressed to find him to respond to a question about how to rank higher
in Google
with anything other than “write great content.”
Google is obsessed with providing their users with the search experiences that deliver what
they’re looking
for. High-quality content is often the best way to provide that experience.
Ok, so Google likes content. Who cares?
Short answer: Everyone.
A 2018 study from SparkToro found that Google sends 10x more traffic to the average website than
Facebook
(and
more than 10x for any other website).
In other words, content marketing dramatically boosts website traffic from your most effective
traffic
channel
(organic search).
</p>
</div>
<div>
<h2 class="">
<strong> Content marketing drives more sales</strong>
<hr style="width:100%; border-top: 1px solid #facb4f;">
</h2>
<p class="">
Boosting website traffic is meaningless if it doesn’t result in more sales.
Don’t worry: content marketing helps drive more sales too.
Most of your customers won’t be ready to buy from you the first time that they hear about your
business.
People go through a buying process before committing to a purchase. With smaller products (ex. a
pack of
gum), this buying process is quick; with larger products (ex. a new car), this process takes
much longer.
We’re going to take an image from our friends at HubSpot about the inbound marketing methodology
to help
demonstrate.
Before making a purchase, people realize that they have a problem that needs solving
(awareness). They take
time to research and better understand their problem (consideration). Then, they make a decision
on which
solution is best for them (decision).
A fully constructed content marketing system helps your potential customers during all 3 of
these stages by
educating them on what they’re searching for.
Content marketing, therefore, helps you by:
Bringing your potential customers 1 step closer to making a purchase.
Building a relationship with your target audience to make them more likely to work with your
business,
instead of your competitors.
If that’s not enough, inbound leads (i.e. leads from online marketing) have a 14.6% conversion
rate, while
outbound leads (leads from cold calling, direct mail, etc.) have a 1.7% close rate.
Why is content marketing so important? Content marketing drives more sales.
</p>
</div>
<div>
<h2 class="">
<strong> …And helps put sales on autopilot</strong>
<hr style="width:100%; border-top: 1px solid #facb4f;">
</h2>
<p class="">
Cold sales outreach is hard as hell.
I know because that’s where 50% of my time went for my first three months of doing Inter full
time.
As you may have guessed based on the number of responses, it didn’t go very well.
People are busy, and none of those people were searching for marketing services.
The result: a lot of disappointment. I ended up wasting a lot of time and money on campaigns
that failed to
drive any ROI for Inter.
Around March 2017, we stopped doing cold outreach entirely. Instead, we decided to focus on
digital
marketing, with the majority of our efforts being put towards content marketing.
Today, potential partners reach out to us when they’re ready to work with us. We have a
conversation about
their goals, identify the right approach to help them grow, and see if we’re the right team for
them to
partner with. In some cases we are; in other cases we aren’t. Either way, we help each of those
potential
partners to find the right solution to help them grow.
Content marketing helps transition sales from forcing a customer to buy your product to being a
valuable
resource that is there when your customers are ready to buy from you. Click to Tweet this.
Related: See how we build content strategies for our partners
</p>
</div>
<div>
<h2 class="">
<strong> Content marketing lets you control the conversation</strong>
<hr style="width:100%; border-top: 1px solid #facb4f;">
</h2>
<p class="">
It’s no secret that selling a product becomes much easier when your customer is looking for what
you sell.
Let’s say you sell high-end sofas. Someone on the hunt for a $300 sofa isn’t going to be easy to
sell to. By
the time they walk into your store, they’ve already made up their mind about what type of sofa
they need.
However, what if you could talk to that person while they were researching sofas? What if you
could talk to
them about the importance of paying a premium for quality before they made up their mind about
how much they
were going to spend?
Controlling the conversation while your most likely customers are educating themselves is
invaluable. The
same holds true for everything from car insurance to business software.
So why not write about these conversation points? Why not control the conversation when your
customers are
deciding what they need? Chances are your competitors are beating you to the punch and stealing
your best
potential customers.
</p>
</div>
<div>
<h2 class="">
<strong> It’s way less annoying than traditional marketing</strong>
<hr style="width:100%; border-top: 1px solid #facb4f;">
</h2>
<p class="">
Nobody likes being interrupted in the middle of their day by people trying to sell them
something.
40% of internet users already use ad blockers, and that number isn’t going to decrease over
time.
Sure, banner ads can be a good way to showcase your brand. But spending money on TV commercials
and other
forms of advertising that interrupt your customers doesn’t sound like the best way to win them
over.
Content marketing, on the other hand, enables you to build customer relationships by putting
your brand in
front of your customers in a way that helps them. Click to Tweet this.
So why are you still paying hundreds of dollars for a 30-second TV commercial? Content marketing
costs way
less (and is way more effective). Talk to us instead.
</p>
</div>
<div>
<h2 class="">
<strong> Content marketing amplifies your brand awareness</strong>
<hr style="width:100%; border-top: 1px solid #facb4f;">
</h2>
<p class="">
Let’s say you run an investment firm and decide to write an informative article that ranks 1st
on Google for
“how to invest in stocks.”
40,000+ people search for that exact phrase on Google every month. You’ve now put your brand in
front of
480,000 potential customers every year.
And that’s just for the exact phrase “how to invest in stocks.” There are an additional 40,000
people who
search for the exact phrase “how to buy stocks” every month on top of that, not to mention the
other close
variants. At least 1 million people search for this theme every year. Click to Tweet this.
Also see: avoid these 7 content marketing mistakes at all costs.
</p>
</div>
<div>
<h2 class="">
<strong>…And the credibility of your brand</strong>
<hr style="width:100%; border-top: 1px solid #facb4f;">
</h2>
<p class="">
So your investing article now appears in front of 1+ million potential customers every year. Out
of that
number, ~25% of people will click on your article.
Assuming you put time into making the article helpful to your readers, 250,000 people will now
view your
brand as a thought leader and credible information source every year. Many of those people will
go on to
become your customers over time or tell a friend about your website and turn their friend into a
customer.
Why is content marketing so important? Content marketing amplifies the credibility of your
brand.
</p>
</div>
<div>
<h2 class="">
<strong>Content marketing provides compounding ROI</strong>
<hr style="width:100%; border-top: 1px solid #facb4f;">
</h2>
<p class="">
Let’s assume you decide to write a second article about the best dividend stocks.
Over time, you rank 1st on Google for “best dividend stocks,” which is searched for 22,000 times
every
month. You’ve now put your brand in front of an additional 260,000 people every year, which
results in an
additional 65,000 qualified website visitors every year.
Now your website went from 250,000 annual visitors to 300,000.
Each additional article has the potential to significantly increase your qualified website
visitors each
month. To add to this, other websites link to helpful information sources. Each of these links
helps to
drive more qualified website visitors to the article that is linked to, as well as the other
pages on your
site.
Why is content marketing so important? Content marketing provides compounding ROI.
</p>
</div>
<div>
<h2 class="">
<strong>Content marketing grows your social media following</strong>
<hr style="width:100%; border-top: 1px solid #facb4f;">
</h2>
<p class="">
Each potential customer that finds valuable content on your site becomes a potential advocate
for your
brand.
Many of these readers will follow you on Facebook or Twitter so they can stay up to date on
future articles
that you write. Many of these readers will also share your articles with their friends and
family on social
media, which helps to exponentially grow your following over time.
Why is content marketing so important? Content marketing grows your social media following.
</p>
</div>
<div>
<h2 class="">
<strong>Content marketing drives more visibility to your product pages</strong>
<hr style="width:100%; border-top: 1px solid #facb4f;">
</h2>
<p class="">
Content marketing, directly and indirectly, drives significantly more people to your product
pages.
Directly:
Assuming you write articles that relate to what you sell, many of those readers will go on to
visit your
product pages after reading your articles (especially if your articles link out to those product
pages).
Indirectly:
When you write kickass blog content, other websites link back to that content.
Search engines look at each new backlink as a testimonial that your article is a useful
resource. And each
page that your article links to is seen as a more helpful resource as well.
So that blog article that links to your product page sends a little love to your product page
each time that
someone links to that article.
The more love that you send to your product pages, the more likely you are to rank 1st on Google
when your
customers are ready to buy from you. For example, if your home insurance page gets enough links
from your
blog, it can start to rank for “home insurance services.” Click to Tweet this.
Still not sold? See how we helped a camera backpack company to rank 7th on Google for “camera
backpacks”
right before the holidays in this e-commerce SEO case study.
</p>
</div>
<div>
<h2 class="">
<strong>Content marketing makes life WAY easier for your customer service team</strong>
<hr style="width:100%; border-top: 1px solid #facb4f;">
</h2>
<p class="">
Does your customer service team answer the same questions every day?
Whether it’s how to reset your password or how to use your product, take the time to write an
informative
answer to those questions. Compile those into a blog post or series of blog posts that your
customer service
team can share when they do get those regular questions.
Many customers will even find these answers through an online search instead of reaching out to
your
customer service team, to begin with.
Why is content marketing so important? Content marketing makes life WAY easier for your customer
service
team.
</p>
</div>
<div>
<h2 class="">
<strong>…as well as your sales team</strong>
<hr style="width:100%; border-top: 1px solid #facb4f;">
</h2>
<p class="">
Now reach out to your sales team and ask them which questions they get on a daily basis. Write
useful
content about these common sales questions/concerns that prospects ask.
Now hand those articles to your sales team. Ask them to enhance these articles based on what
they see
driving the best results for your team.
Congratulations. Your website just became your new best salesperson (and it works for you 24/7).
Why is content marketing so important? Content marketing makes life WAY easier for your sales
team.
</p>
</div>
<div>
<h2 class="">
<strong>Content marketing scales your retargeting audience</strong>
<hr style="width:100%; border-top: 1px solid #facb4f;">
</h2>
<p class="">
One of the most effective marketing strategies for e-commerce companies is to set up display ads
of their
products to those who visit their product pages, yet leave the site before purchasing a product.
Ok, call me a hypocrite for adding this point after bashing TV ads. However, finding people who
express
interest in one of your products and reminding them about those products does provide value.
Content marketers can take the same approach.
Let’s say you write an article about the top 5 questions to ask before buying a new mattress.
Those who take
the time to read the article are very likely to buy a new mattress in the upcoming months. So
why not set up
display ads of some of your top mattresses for those readers?
Why is content marketing so important? Content marketing scales your retargeting audience.
</p>
</div>
</section>
<section class=" less">
<div class="container">
<h2>Our Clients</h2>
<br />
<div class="customer-logos">
<div class="slide"><img id="clients" src="img/client-logos/AECOM.png"></div>
<div class="slide"><img src="img/client-logos/craft-homes.png"></div>
<div class="slide"><img src="img/client-logos/EKHURULENI.png"></div>
<div class="slide"><img src="img/client-logos/BLVCK ARCHITECTS.png"></div>
<div class="slide"><img src="img/client-logos/FUTUREDEV.png"></div>
<div class="slide"><img src="img/client-logos/GALENCIA.png"></div>
<div class="slide"><img src="img/client-logos/GAPP.png"></div>
<div class="slide"><img src="img/client-logos/HB REALTY.png"></div>
<div class="slide"><img src="img/client-logos/makeka-design-lab.png"></div>
<div class="slide"><img src="img/client-logos/Orton Architects.png"></div>
<div class="slide"><img src="img/client-logos/Red Deco.png"></div>
<div class="slide"><img src="img/client-logos/sbe-architects.png"></div>
</div>
<br /><br />
</div>
</section>
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<h4 class="heading">Elevator <span style="color:rgb(50, 145, 214)">PITCH</span></h4>
<p>Jestalt is currently in a state of change. We are using our skills and backgrounds in
architecture,
visualization, and the property sales market, to develop interactive tools to
revitalise the
off-plan
property market.<br /></p>
<p>We are looking for property related industry professionals to connect with. Our goals
are to
discuss
our
platform in conjunction with your business, sharing knowledge of our experiences
from within
different
parts of the industry, and talk broadly on where we believe it is headed.<br /></p>
<p>Through these discussions we hope to develop a keen perspective on the property
market in
both South
Africa & the United Kingdom. To assess what opportunities may lie within the sector,
and what
key
opportunities our new platform can look to provide solutions for.<br /></p>
<p>We are also looking for the right investment partners. If you are interested in
meeting with
us to
discuss our solutions for the PropTech space please get in touch.</p>
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<h4 class="heading">Our Offices</h4>
<h5>Johannesburg</h5>
<p> 144 Katherine Street<br />Grayston Ridge Office Park<br />Sandown, Sandton<br /><i
class="fa fa-phone"></i>: <a href="tel:+27826830011">(+27) 82 683 0011</a></p>
<h5>London</h5>
<p> Lavenham Rd<br />Southfields<br />SW18 5EZ<br /><i class="fa fa-phone"></i>: <a
href="tel:+447387939562">+44 7387 939562</a></p>
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J
E
S T A L T
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