diff --git a/scripts/aem.js b/scripts/aem.js
index 3aef990972..e1f845cbd4 100644
--- a/scripts/aem.js
+++ b/scripts/aem.js
@@ -22,12 +22,11 @@
  * for instance the href of a link, or a search term
  */
 function sampleRUM(checkpoint, data = {}) {
-  const SESSION_STORAGE_KEY = 'aem-rum';
-  sampleRUM.baseURL = sampleRUM.baseURL
-    || new URL(window.RUM_BASE == null ? 'https://rum.hlx.page' : window.RUM_BASE, window.location);
+  sampleRUM.baseURL = sampleRUM.baseURL || new URL(window.RUM_BASE == null ? 'https://rum.hlx.page' : window.RUM_BASE, window.location);
   sampleRUM.defer = sampleRUM.defer || [];
   const defer = (fnname) => {
-    sampleRUM[fnname] = sampleRUM[fnname] || ((...args) => sampleRUM.defer.push({ fnname, args }));
+    sampleRUM[fnname] = sampleRUM[fnname]
+      || ((...args) => sampleRUM.defer.push({ fnname, args }));
   };
   sampleRUM.drain = sampleRUM.drain
     || ((dfnname, fn) => {
@@ -49,85 +48,39 @@ function sampleRUM(checkpoint, data = {}) {
     window.hlx = window.hlx || {};
     if (!window.hlx.rum) {
       const usp = new URLSearchParams(window.location.search);
-      const weight = usp.get('rum') === 'on' ? 1 : 100; // with parameter, weight is 1. Defaults to 100.
-      const id = Array.from({ length: 75 }, (_, i) => String.fromCharCode(48 + i))
-        .filter((a) => /\d|[A-Z]/i.test(a))
-        .filter(() => Math.random() * 75 > 70)
-        .join('');
+      const weight = (usp.get('rum') === 'on') ? 1 : 100; // with parameter, weight is 1. Defaults to 100.
+      const id = Math.random().toString(36).slice(-4);
       const random = Math.random();
-      const isSelected = random * weight < 1;
+      const isSelected = (random * weight < 1);
       const firstReadTime = window.performance ? window.performance.timeOrigin : Date.now();
       const urlSanitizers = {
         full: () => window.location.href,
         origin: () => window.location.origin,
         path: () => window.location.href.replace(/\?.*$/, ''),
       };
-      // eslint-disable-next-line max-len
-      const rumSessionStorage = sessionStorage.getItem(SESSION_STORAGE_KEY)
-        ? JSON.parse(sessionStorage.getItem(SESSION_STORAGE_KEY))
-        : {};
-      // eslint-disable-next-line max-len
-      rumSessionStorage.pages = (rumSessionStorage.pages ? rumSessionStorage.pages : 0)
-        + 1
-        /* noise */ + (Math.floor(Math.random() * 20) - 10);
-      sessionStorage.setItem(SESSION_STORAGE_KEY, JSON.stringify(rumSessionStorage));
       // eslint-disable-next-line object-curly-newline, max-len
-      window.hlx.rum = {
-        weight,
-        id,
-        random,
-        isSelected,
-        firstReadTime,
-        sampleRUM,
-        sanitizeURL: urlSanitizers[window.hlx.RUM_MASK_URL || 'path'],
-        rumSessionStorage,
-      };
+      window.hlx.rum = { weight, id, random, isSelected, firstReadTime, sampleRUM, sanitizeURL: urlSanitizers[window.hlx.RUM_MASK_URL || 'path'] };
     }
 
     const { weight, id, firstReadTime } = window.hlx.rum;
     if (window.hlx && window.hlx.rum && window.hlx.rum.isSelected) {
-      const knownProperties = [
-        'weight',
-        'id',
-        'referer',
-        'checkpoint',
-        't',
-        'source',
-        'target',
-        'cwv',
-        'CLS',
-        'FID',
-        'LCP',
-        'INP',
-        'TTFB',
-      ];
+      const knownProperties = ['weight', 'id', 'referer', 'checkpoint', 't', 'source', 'target', 'cwv', 'CLS', 'FID', 'LCP', 'INP', 'TTFB'];
       const sendPing = (pdata = data) => {
         // eslint-disable-next-line max-len
-        const t = Math.round(
-          window.performance ? window.performance.now() : Date.now() - firstReadTime,
-        );
+        const t = Math.round(window.performance ? window.performance.now() : (Date.now() - firstReadTime));
         // eslint-disable-next-line object-curly-newline, max-len, no-use-before-define
-        const body = JSON.stringify(
-          {
-            weight, id, referer: window.hlx.rum.sanitizeURL(), checkpoint, t, ...data,
-          },
-          knownProperties,
-        );
+        const body = JSON.stringify({ weight, id, referer: window.hlx.rum.sanitizeURL(), checkpoint, t, ...data }, knownProperties);
         const url = new URL(`.rum/${weight}`, sampleRUM.baseURL).href;
         navigator.sendBeacon(url, body);
         // eslint-disable-next-line no-console
         console.debug(`ping:${checkpoint}`, pdata);
       };
       sampleRUM.cases = sampleRUM.cases || {
-        load: () => sampleRUM('pagesviewed', { source: window.hlx.rum.rumSessionStorage.pages }) || true,
         cwv: () => sampleRUM.cwv(data) || true,
         lazy: () => {
           // use classic script to avoid CORS issues
           const script = document.createElement('script');
-          script.src = new URL(
-            '.rum/@adobe/helix-rum-enhancer@^1/src/index.js',
-            sampleRUM.baseURL,
-          ).href;
+          script.src = new URL('.rum/@adobe/helix-rum-enhancer@^1/src/index.js', sampleRUM.baseURL).href;
           document.head.appendChild(script);
           return true;
         },