diff --git a/src/CMakeLists.txt b/src/CMakeLists.txt
index 994a48cd48..5c1631f8e3 100644
--- a/src/CMakeLists.txt
+++ b/src/CMakeLists.txt
@@ -17,6 +17,7 @@
 set(DBB-FIRMWARE-SOURCES
   ${CMAKE_SOURCE_DIR}/src/bip32.c
   ${CMAKE_SOURCE_DIR}/src/firmware_main_loop.c
+  ${CMAKE_SOURCE_DIR}/src/keyrotation.c
   ${CMAKE_SOURCE_DIR}/src/keystore.c
   ${CMAKE_SOURCE_DIR}/src/random.c
   ${CMAKE_SOURCE_DIR}/src/hardfault.c
diff --git a/src/firmware.c b/src/firmware.c
index 9b797d3893..52c4b664bf 100644
--- a/src/firmware.c
+++ b/src/firmware.c
@@ -26,6 +26,8 @@
 #include "workflow/idle_workflow.h"
 #include "workflow/orientation_screen.h"
 
+#include "keyrotation.h"
+
 uint32_t __stack_chk_guard = 0;
 
 int main(void)
@@ -40,6 +42,9 @@ int main(void)
     common_main();
     bitbox02_smarteeprom_init();
     traceln("%s", "Device initialized");
+
+    keyrotation();
+
     orientation_screen_blocking();
     idle_workflow_blocking();
     firmware_main_loop();
diff --git a/src/keyrotation.c b/src/keyrotation.c
new file mode 100644
index 0000000000..3a620bfef6
--- /dev/null
+++ b/src/keyrotation.c
@@ -0,0 +1,168 @@
+// Copyright 2023 Shift Crypto AG
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+#include "keyrotation.h"
+
+#include "driver_init.h"
+#include <flags.h>
+#include <memory/mpu.h>
+
+#include <screen.h>
+#include <system.h>
+
+#include <string.h>
+
+// clang-format off
+#if PRODUCT_BITBOX_BTCONLY == 1
+static const uint8_t _old_root_pubkeys[3][64] = {
+    {
+        0xe7, 0x30, 0x92, 0x3f, 0x19, 0x04, 0xd3, 0xe8, 0x3e, 0x0a, 0xb0, 0x7f, 0x05, 0x0d, 0x8e, 0x4e,
+        0x60, 0x4c, 0x46, 0xba, 0x36, 0xae, 0xbb, 0xdb, 0x9a, 0x4d, 0x3c, 0x96, 0x60, 0x5b, 0x9e, 0xc3,
+        0x94, 0x71, 0x03, 0x5c, 0x0f, 0x87, 0x34, 0xbd, 0xcb, 0xe1, 0x8f, 0x0c, 0xaa, 0x6f, 0x6e, 0x3d,
+        0x8b, 0x7f, 0xa0, 0x5e, 0x42, 0x5a, 0xc2, 0x21, 0x5e, 0x6e, 0x97, 0x97, 0x5f, 0x48, 0x03, 0x8b,
+    },
+    {
+        0xfd, 0x11, 0xed, 0xc3, 0xb6, 0xd8, 0xe5, 0x0b, 0xe8, 0x6b, 0x2e, 0x33, 0xee, 0xb0, 0x3b, 0x32,
+        0x23, 0x91, 0x4c, 0x12, 0xe4, 0x9d, 0x0e, 0x64, 0xd9, 0x74, 0x03, 0xa7, 0x31, 0xc4, 0x30, 0x6a,
+        0x44, 0xab, 0x6a, 0x99, 0x3e, 0x9d, 0xaa, 0x44, 0xda, 0x0e, 0x5a, 0x0a, 0x8b, 0x3e, 0x02, 0xe9,
+        0xa4, 0x6e, 0x2c, 0xb6, 0x14, 0x57, 0xce, 0x78, 0x81, 0xa8, 0x71, 0x55, 0xee, 0x23, 0x67, 0x44,
+    },
+    {
+        0x75, 0x98, 0x7e, 0x69, 0xa5, 0xed, 0xa5, 0x3f, 0x79, 0x63, 0x16, 0xfa, 0x47, 0x00, 0xf9, 0x9a,
+        0x86, 0x36, 0xb0, 0xa5, 0x6c, 0x57, 0x28, 0xee, 0x8a, 0xd3, 0xb3, 0xcc, 0x8f, 0x37, 0xe6, 0xac,
+        0xfc, 0xa6, 0x08, 0x23, 0x14, 0x4a, 0xea, 0xb2, 0xe4, 0xa7, 0x62, 0x97, 0x89, 0xd0, 0x3e, 0xa4,
+        0xd2, 0xd1, 0x8a, 0xbf, 0x0f, 0xd7, 0xa0, 0x07, 0xd7, 0x96, 0xa1, 0x65, 0x57, 0x28, 0x4b, 0x3f,
+    },
+};
+
+static const uint8_t _new_root_pubkeys[3][64] = {
+    {
+        0x6a, 0x3b, 0xb7, 0xc9, 0x6c, 0x6a, 0xae, 0xa9, 0xa4, 0x0c, 0x97, 0xd3, 0xe9, 0x4f, 0x7b, 0x34,
+        0x53, 0x61, 0x04, 0xdf, 0xe9, 0xd5, 0xe2, 0xad, 0xc3, 0xd8, 0x8e, 0x52, 0xd5, 0x3a, 0x5f, 0x71,
+        0xd3, 0xb6, 0x59, 0xdf, 0x5c, 0x9f, 0x38, 0x3e, 0x37, 0xbb, 0x99, 0x67, 0x61, 0x7f, 0x05, 0x4d,
+        0xd0, 0x74, 0xd5, 0xb2, 0x0f, 0x5c, 0x2f, 0xa7, 0xc7, 0xec, 0x62, 0x63, 0xf5, 0xce, 0x5a, 0xd5,
+    },
+    {
+        0x80, 0x1b, 0x5e, 0xd2, 0x10, 0x8c, 0x40, 0xa5, 0x09, 0x11, 0x31, 0x66, 0xbf, 0xdf, 0x5b, 0x16,
+        0x45, 0x3a, 0x9e, 0x5b, 0xf6, 0xcd, 0x74, 0x62, 0x08, 0x14, 0x6d, 0xba, 0x20, 0x5c, 0xbc, 0x9e,
+        0x74, 0x28, 0x71, 0xe5, 0x6d, 0x10, 0x54, 0xc9, 0x34, 0x49, 0x6d, 0xd3, 0x52, 0x98, 0x57, 0x6f,
+        0xaf, 0x6a, 0x67, 0x44, 0x62, 0x53, 0x04, 0x93, 0x25, 0xef, 0x9b, 0xa3, 0x76, 0x7d, 0x8f, 0x57,
+    },
+    {
+        0x86, 0x59, 0xb0, 0x20, 0xdc, 0xee, 0x70, 0x42, 0x05, 0x05, 0xd4, 0xe6, 0x10, 0xea, 0xdd, 0xc1,
+        0xd3, 0x62, 0x33, 0x16, 0x8d, 0xbe, 0x9e, 0x32, 0xa1, 0xfa, 0xfa, 0xcc, 0x09, 0xd9, 0xca, 0x52,
+        0x37, 0xa8, 0xaf, 0x78, 0x08, 0x90, 0x3f, 0x76, 0x54, 0x57, 0x09, 0x15, 0x0b, 0x78, 0x0b, 0xfb,
+        0x60, 0xd5, 0xd4, 0x77, 0xb0, 0x5f, 0x5e, 0xe0, 0x3b, 0xd6, 0x56, 0x6e, 0xde, 0xff, 0x2a, 0x1e,
+    },
+};
+
+#elif PRODUCT_BITBOX_MULTI == 1
+static const uint8_t _old_root_pubkeys[3][64] = {
+    {
+        0x2b, 0x8a, 0x21, 0x9f, 0x01, 0x57, 0xf3, 0x12, 0x3e, 0x3c, 0x69, 0xd5, 0x40, 0x0e, 0xff, 0xfe,
+        0xd9, 0x55, 0x3f, 0x64, 0xd2, 0x5e, 0xec, 0x10, 0x65, 0x7d, 0x0e, 0x77, 0x6a, 0x8e, 0x17, 0xe2,
+        0xac, 0x2c, 0x3d, 0x19, 0xca, 0xfd, 0x18, 0x9b, 0x62, 0x36, 0x68, 0xc4, 0x10, 0x1b, 0x9b, 0x96,
+        0x74, 0xf5, 0xe6, 0xe6, 0x43, 0xa3, 0x82, 0x8e, 0x6a, 0xb9, 0x3b, 0x46, 0xe9, 0xc3, 0x87, 0x73,
+    },
+    {
+        0x1e, 0xb6, 0xe7, 0xad, 0x36, 0x1c, 0x40, 0x6b, 0xdd, 0xf4, 0x47, 0x17, 0x7b, 0x38, 0x21, 0x52,
+        0x7a, 0x7a, 0x25, 0x75, 0x99, 0x5c, 0x6f, 0x49, 0xc2, 0xd8, 0xe0, 0x9b, 0x89, 0x7a, 0x70, 0xb7,
+        0xab, 0x9c, 0x53, 0xa4, 0xcf, 0xbe, 0x29, 0x13, 0x33, 0x27, 0x1e, 0xd6, 0x75, 0x6b, 0xd3, 0xad,
+        0x20, 0x77, 0x08, 0x2d, 0xe7, 0x1a, 0xcd, 0xc8, 0xb8, 0x7c, 0x39, 0x2d, 0x94, 0x64, 0xef, 0x51,
+    },
+    {
+        0x9f, 0x39, 0x3d, 0x4a, 0xb6, 0xe8, 0xb0, 0xda, 0xc7, 0xc0, 0x43, 0x62, 0xc5, 0x20, 0xe1, 0xbc,
+        0x1b, 0x32, 0x7d, 0x92, 0xee, 0x25, 0x6b, 0xc4, 0x07, 0xf6, 0x82, 0xff, 0xac, 0x12, 0x0d, 0xec,
+        0x6b, 0x80, 0x23, 0x28, 0x62, 0xb9, 0x7d, 0xfd, 0x3d, 0xcf, 0x21, 0xdb, 0xb3, 0xf5, 0x4e, 0x4c,
+        0x1b, 0xec, 0x2b, 0x99, 0x40, 0x61, 0x3e, 0xef, 0xe7, 0x9e, 0x6a, 0x2b, 0x10, 0xbe, 0xda, 0xc2,
+    },
+};
+
+static const uint8_t _new_root_pubkeys[3][64] = {
+    {
+       0x65, 0x5f, 0x8c, 0xe0, 0x91, 0x20, 0x07, 0xfc, 0xe9, 0xe6, 0x95, 0xff, 0x95, 0x83, 0x00, 0xc8,
+       0x94, 0xcf, 0x98, 0x4c, 0xb4, 0xa9, 0x43, 0xc8, 0xba, 0xc4, 0xd3, 0xf2, 0x4d, 0x38, 0xf8, 0xa1,
+       0xb5, 0x1f, 0x92, 0x77, 0x27, 0x89, 0xc8, 0x1f, 0x64, 0x3b, 0x8a, 0xbb, 0xea, 0x93, 0x7d, 0x27,
+       0x1a, 0x1c, 0x91, 0x51, 0x82, 0x79, 0xd5, 0xc5, 0x3a, 0x81, 0xed, 0x29, 0xe4, 0xf1, 0x21, 0x38,
+    },
+    {
+       0x03, 0x62, 0xd4, 0xa4, 0xf5, 0x05, 0x4a, 0x8b, 0xc2, 0x12, 0x66, 0xce, 0x5f, 0xe7, 0xb0, 0x24,
+       0x80, 0x27, 0x35, 0xba, 0xb9, 0x26, 0x31, 0xf4, 0x6a, 0x37, 0xbd, 0x6a, 0xfa, 0xaa, 0xeb, 0xfd,
+       0x9d, 0x58, 0x78, 0x0c, 0xed, 0x5a, 0x2d, 0x1a, 0x82, 0xce, 0x64, 0xc0, 0x64, 0x5e, 0xdd, 0x83,
+       0x1a, 0x5b, 0xaa, 0x7a, 0xde, 0x1c, 0xf9, 0xc5, 0xf9, 0x4d, 0xfa, 0x4d, 0xd0, 0xc9, 0xc6, 0xef,
+    },
+    {
+       0x0d, 0x23, 0xf4, 0x9d, 0xc1, 0x01, 0x6f, 0x83, 0x7a, 0x2f, 0xb7, 0xa4, 0x95, 0x1b, 0x95, 0x22,
+       0xca, 0xc0, 0xbf, 0xc2, 0x78, 0x17, 0x3b, 0x2d, 0x9f, 0xa8, 0x40, 0xe5, 0xeb, 0xa4, 0x29, 0xf3,
+       0x32, 0x5b, 0x49, 0xd5, 0x3a, 0x57, 0x8d, 0x78, 0x9b, 0xa6, 0xcd, 0x7c, 0x83, 0xb1, 0x37, 0x6d,
+       0x84, 0x00, 0x32, 0x14, 0x7a, 0xe5, 0x90, 0xf9, 0x9e, 0xc7, 0x34, 0xad, 0x6e, 0xb9, 0xfd, 0x96,
+    },
+};
+#else
+#error "unknown product"
+#endif
+// clang-format on
+
+void keyrotation(void)
+{
+    for (uint32_t ptr = 0; ptr < FLASH_BOOT_LEN; ptr++) {
+        if (!memcmp((void*)ptr, _old_root_pubkeys, 64 * 3)) {
+            /* Disable MPU */
+
+            // Disable interrupts
+            __disable_irq();
+
+            // Wait for all memory accesses and instructions to complete
+            __DSB();
+            __ISB();
+
+            MPU->CTRL = MPU_DISABLE;
+
+            // Wait for all memory accesses and instructions to complete
+            __DSB();
+            __ISB();
+
+            // Enable interrupts
+            __enable_irq();
+            /**************/
+
+            /* Disable boot protection */
+
+            // Check if NVMCTRL is ready
+            while (NVMCTRL->STATUS.bit.READY == 0) {
+            }
+
+            // Execute the SBPDIS command to disable BOOTPROT
+            NVMCTRL->CTRLB.reg = NVMCTRL_CTRLB_CMD_SBPDIS | NVMCTRL_CTRLB_CMDEX_KEY;
+
+            // Wait for the operation to complete
+            while (NVMCTRL->STATUS.bit.READY == 0) {
+            }
+
+            if (flash_unlock(&FLASH_0, 0, FLASH_REGION_PAGE_NUM) != FLASH_REGION_PAGE_NUM) {
+                screen_print_debug("first flash_unlock failed", 1500);
+            }
+            if (flash_unlock(&FLASH_0, 32 * 1024, FLASH_REGION_PAGE_NUM) != FLASH_REGION_PAGE_NUM) {
+                screen_print_debug("second flash_unlock failed", 1500);
+            }
+            if (flash_write(&FLASH_0, ptr, &_new_root_pubkeys[0][0], 64*3) != ERR_NONE) {
+                screen_print_debug("flash_write: rotation failed", 5000);
+            }
+            reboot();
+            break;
+        }
+    }
+    screen_print_debug("rotation failed - not found", 5000);
+    reboot();
+}
diff --git a/src/keyrotation.h b/src/keyrotation.h
new file mode 100644
index 0000000000..75a24bbcf5
--- /dev/null
+++ b/src/keyrotation.h
@@ -0,0 +1,20 @@
+// Copyright 2023 Shift Crypto AG
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+#ifndef _KEYROTATION_H_
+#define _KEYROTATION_H_
+
+void keyrotation(void);
+
+#endif