diff --git a/client/landing/stepper/declarative-flow/internals/steps-repository/import/helper.ts b/client/landing/stepper/declarative-flow/internals/steps-repository/import/helper.ts
index 6e39fa9530b4e..4896ffe8b253c 100644
--- a/client/landing/stepper/declarative-flow/internals/steps-repository/import/helper.ts
+++ b/client/landing/stepper/declarative-flow/internals/steps-repository/import/helper.ts
@@ -16,7 +16,7 @@ export function getFinalImporterUrl(
 	fromSite: string,
 	platform: ImporterPlatform,
 	backToFlow?: string,
-	migrateEntireSiteFlow?: string
+	customizedActionGoToFlow?: string
 ) {
 	let importerUrl;
 	const encodedFromSite = encodeURIComponent( fromSite );
@@ -46,9 +46,9 @@ export function getFinalImporterUrl(
 		} );
 	}
 
-	if ( migrateEntireSiteFlow ) {
+	if ( customizedActionGoToFlow ) {
 		importerUrl = addQueryArgs( importerUrl, {
-			migrateEntireSiteFlow,
+			customizedActionGoToFlow,
 		} );
 	}
 
diff --git a/client/landing/stepper/declarative-flow/internals/steps-repository/importer-wordpress/index.tsx b/client/landing/stepper/declarative-flow/internals/steps-repository/importer-wordpress/index.tsx
index 7b1b4d732161f..579b2e1a45402 100644
--- a/client/landing/stepper/declarative-flow/internals/steps-repository/importer-wordpress/index.tsx
+++ b/client/landing/stepper/declarative-flow/internals/steps-repository/importer-wordpress/index.tsx
@@ -34,18 +34,20 @@ const ImporterWordpress: FC< Props > = function ( props ) {
 	);
 
 	let customizedActionButtons;
-	if ( queryParams.get( 'ref' ) === MIGRATION_FLOW ) {
-		customizedActionButtons = (
-			<StepNavigationLink
-				direction="forward"
-				handleClick={ () => {
-					props.navigation.submit?.( { action: 'customized-action-flow' } );
-				} }
-				label={ translate( 'I want to migrate my entire site' ) }
-				cssClass={ clsx( 'step-container__navigation-link', 'forward', 'has-underline' ) }
-				borderless
-			/>
-		);
+	switch ( queryParams.get( 'ref' ) ) {
+		case MIGRATION_FLOW:
+			customizedActionButtons = (
+				<StepNavigationLink
+					direction="forward"
+					handleClick={ () => {
+						props.navigation.submit?.( { action: 'customized-action-go-to-flow' } );
+					} }
+					label={ translate( 'I want to migrate my entire site' ) }
+					cssClass={ clsx( 'step-container__navigation-link', 'forward', 'has-underline' ) }
+					borderless
+				/>
+			);
+			break;
 	}
 
 	return (
diff --git a/client/landing/stepper/declarative-flow/migration/helpers/index.ts b/client/landing/stepper/declarative-flow/migration/helpers/index.ts
index 6d2b46c5ede28..ad79c6db526e6 100644
--- a/client/landing/stepper/declarative-flow/migration/helpers/index.ts
+++ b/client/landing/stepper/declarative-flow/migration/helpers/index.ts
@@ -34,10 +34,10 @@ export const goToImporter = ( {
 	replaceHistory = false,
 }: GoToImporterParams ) => {
 	const backToFlow = backToStep ? getFlowPath( backToStep?.slug ) : undefined;
-	const migrateEntireSiteFlow = migrateEntireSiteStep
+	const customizedActionGoToFlow = migrateEntireSiteStep
 		? getFlowPath( migrateEntireSiteStep?.slug )
 		: undefined;
-	const path = getFinalImporterUrl( siteSlug, '', platform, backToFlow, migrateEntireSiteFlow );
+	const path = getFinalImporterUrl( siteSlug, '', platform, backToFlow, customizedActionGoToFlow );
 
 	if ( isWpAdminImporter( path ) ) {
 		return goTo( path, replaceHistory );
diff --git a/client/landing/stepper/declarative-flow/migration/test/index.tsx b/client/landing/stepper/declarative-flow/migration/test/index.tsx
index c7ed0ceb95867..1b1c5ab7ff01f 100644
--- a/client/landing/stepper/declarative-flow/migration/test/index.tsx
+++ b/client/landing/stepper/declarative-flow/migration/test/index.tsx
@@ -306,7 +306,7 @@ describe( `${ flow.name }`, () => {
 							from: '',
 							option: 'content',
 							backToFlow: '/migration/platform-identification',
-							migrateEntireSiteFlow: '/migration/migration-upgrade-plan',
+							customizedActionGoToFlow: '/migration/migration-upgrade-plan',
 							siteId: 123,
 							ref: 'migration',
 						},
diff --git a/client/landing/stepper/declarative-flow/site-setup-flow.ts b/client/landing/stepper/declarative-flow/site-setup-flow.ts
index 78502e7495d9a..4bc7370bc5ac2 100644
--- a/client/landing/stepper/declarative-flow/site-setup-flow.ts
+++ b/client/landing/stepper/declarative-flow/site-setup-flow.ts
@@ -452,10 +452,10 @@ const siteSetupFlow: Flow = {
 							return navigate( `verifyEmail?${ urlQueryParams.toString() }` );
 						case 'checkout':
 							return exitFlow( providedDependencies?.checkoutUrl as string );
-						case 'customized-action-flow': {
-							const migrateEntireSiteFlow = urlQueryParams.get( 'migrateEntireSiteFlow' );
-							if ( migrateEntireSiteFlow ) {
-								return goToFlow( migrateEntireSiteFlow );
+						case 'customized-action-go-to-flow': {
+							const customizedActionGoToFlow = urlQueryParams.get( 'customizedActionGoToFlow' );
+							if ( customizedActionGoToFlow ) {
+								return goToFlow( customizedActionGoToFlow );
 							}
 						}
 						default: