diff --git a/client/landing/stepper/declarative-flow/internals/hooks/use-sign-up-start-tracking/index.tsx b/client/landing/stepper/declarative-flow/internals/hooks/use-sign-up-start-tracking/index.tsx
index 1a7c7a3411167..ade3eb09ec5e8 100644
--- a/client/landing/stepper/declarative-flow/internals/hooks/use-sign-up-start-tracking/index.tsx
+++ b/client/landing/stepper/declarative-flow/internals/hooks/use-sign-up-start-tracking/index.tsx
@@ -46,9 +46,11 @@ export const useSignUpStartTracking = ( { flow }: Props ) => {
 		adTrackSignupStart( flowName );
 	}, [ isSignupFlow, flowName ] );
 
-	if ( ! isSignupFlow ) {
-		return;
-	}
+	useEffect( () => {
+		if ( ! isSignupFlow ) {
+			return;
+		}
 
-	recordSignupStart( { flow: flowName, ref, optionalProps: extraProps || {} } );
+		recordSignupStart( { flow: flowName, ref, optionalProps: extraProps || {} } );
+	}, [ isSignupFlow, flowName, ref, extraProps ] );
 };